Facing a lack of cohesive branding across their national chain of retail stores, Generator Supercenter turned to Phil Molay at Industry Graphics for a transformative rebranding solution.
Here are some examples of the inconsistent branding that was being used:
Recognizing the need for a unified branding solution, Phil and his team harnessed decades of expertise to craft a dynamic and consistent brand strategy.
A well-planned design and re-branding strategy brought together new and existing visual elements, standardized logo usage, refined the color palette, and coordinated a uniformed collateral aesthetic.
The final result of this 18-month re-brand is a compelling and recognizable brand that resonates with customers across all locations.
..........
..........
